Fitbit Black Friday 2018 UK Sale Disappoints – Doesn’t Include The Ionic


We were really hoping for discounts on the Fitbit Ionic this Black Friday. Fitbit’s only device with built-in GPS came out this time last year and in the meantime Fitbit has released the Versa, a smarter-looking watch on the same platform but with connected-GPS instead. We thought those developments would have made the Ionic a prime candidate for a discount. 

But we were wrong. Instead, Fitbit’s Black Friday sale in the UK, which begins today, offers decent discounts on the brand’s fitness tracking bands, straps, smart scales and headphones. 

While you may find bigger deals on other trackers and cheaper devices that offer more features, you may wish to pony up that little bit more for a Fitbit. If you’re not dedicated to a particular sport like running or cycling, and just want to keep an eye on your activity and maybe get a bit fitter, Fitbit is second to none thanks to its easy-to-use app and features. 

Here’s a rundown of what Fitbit is offering. The sale continues until Tuesday 27th November and while you could wait to see if other retailers trump Fitbit’s offers we’d be surprised if that happens. 

Fitbit Black Friday Deals On Fitness Trackers

Fitbit Charge 2 Special Editions – 37.5% Off

We’ll start with Fitbit’s biggest price cut in cash terms – £60 off the Charge 2 special editions. Those last two words are important or you may get confused on the buy page (as we did). The standard version is £130 (the same price as the new Charge 3), but reduced to £80 on Amazon. The special editions do look better, with unique strap colourways (black/gunmetal, blue-grey or lavender) paired with an upgraded material for the body (stainless steel or 22-carat rose gold). Otherwise, the features and functionalities are the same.

Buy from Fitbit | £99.99 (was £159.99) | Fitbit Charge 2 review

Fitbit Alta HR Special Editions – 33% Off

The version of the Alta with a heart-rate monitor, which unlocks the best of Fitbit’s features, gets the same treatment as the Charge 2, with only special edition versions included in the sale. At £100, it’s been reduced to the same level as the Charge 2 special editions. The key differences are that the Alta is a slimmer tracker more suited to everyday tracking, while the Charge 2 is bulkier and better at tracking workouts and, thanks to the addition of connected-GPS, outdoor runs and rides. 

Buy from Fitbit | £99.99 (was £149.99) | Fitbit Alta HR review

Fitbit Alta – 50% Off

Now that’s more like a Black Friday deal. Although you’d be able to bag the first Alta for less than it’s RRP of £100 any time of year, £50 for this stylish band that will keep tabs on your steps and active minutes isn’t half bad. 

Buy from Fitbit | £49.99 (was £99.99)

Fitbit Ace – 19% Off

Fitbit’s tracker for primary-school-age children only came out in June this year so it’s good to see it included in the Black Friday sale already. A drop of £15 isn’t a huge discount, though. Still, if your kids continually pinch your Fitbit and press the buttons, the Ace will make a great Christmas present to them (and you, you’ll finally have your Fitbit back). 

Buy from Fitbit | £63.99 (was £79.99) | Fitbit Ace review

Black Friday Deals On Accessories

Fitbit Aria 2 Smart Scales – 17% Off

If you already have a Fitbit device these WiFi-enabled smart scales make a great addition to your set-up because they’ll beam your weight, BMI and body-fat percentage into the app so you can see what effect your activity is having on some of your vitals. 

Buy from Fitbit | £99.99 (£119.99)

Fitbit Flyer Headphones – 18% Off

The best thing about these Bluetooth headphones is the bass, because it includes audio tech commonly found in professional recording studios. Otherwise they’re packed with the features you’d expect from wireless headphones nowadays, although we found they were better suited to weights workouts than running as the control panel was too heavy and tended to dislodge one bud as it bounced around. 

Buy from Fitbit | £89.99 (was £109.99)



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