Frank Bruno Is The Face Of Matalan’s New Gymwear Line

Getting the right workout gear can help motivate you to be a bit more active, but moving stories can be even more inspiring. Matalan is offering both with its new sportswear line, fronted by British sporting icon and former boxing world champion Frank Bruno.

Bruno knows how tough it can be to stay physically and mentally healthy. He won the WBC heavyweight championship in 1995, but within a few years he was hospitalised with psychological problems and diagnosed with bipolar disorder. As the campaign video reveals, Bruno used movement to manage his condition. “It brings out the endorphins in you, it’s a beautiful feeling,” says Bruno, who also recommends that “there are 24 hours in a day, so give yourself at least one hour to invest in your body, mind and soul.” Amen to that.

Now a successful charity marathon runner and a high-profile spokesperson on mental health issues, Bruno has endorsed the Souluxe collection, which is designed to inspire people to stay active throughout their life. It includes panelled leggings, double-layer running vests, shorts, T-shirts and showerproof lightweight jackets. Here are a few of our faves.

Souluxe Ombre Gym T-Shirt

We know, we were sold by the blended blue and white design, too. But the material also has a touch of stretch to help you move freely and antibacterial qualities to stop you stinking the place up. £10, buy on

Souluxe Half Zip Sports Sweatshirt

That grey with an orange accent on the arms makes this top as stylish as it is affordable. We think it’s a great choice for chilly morning runs. The thumb holes will keep your hands snug enough to leave the gloves at home, while the zip will let you keep you cool as the day warms up. £14, buy on

Souluxe Baseball Hoodie

Now this is a piece that epitomises athleisure. Wear this sleek, fitted but stretchy number as a warm-up top and down the pub afterwards. £16, buy on

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